When did MAXL start and how long has MAXEasy been around?Updated 2 months ago

History and Development

MAXL is the result of several years of intensive research and development and became publicly available in November 2023. MAXL invested an enormous amount of resources into creating the most advanced, up-to-date technologies available. MAXEasy was introduced to the market at the end of 2023 and has quickly become the go-to product for those seeking the highest quality in vehicle care and protection. MAXEasy is the easiest high-performance coating in the world.

Brand Background

MAXL was founded by Michael LaHatte, who was one of the pioneers in the car care industry, especially with coating technologies. Michael is responsible for starting the coating boom. After stepping away for a few years to focus on developing new technologies, he introduced MAXL in 2023, bringing the latest advancements in chemicals and vehicle care to the market.

Advanced Technology

MAXEasy features a new coating technology called Triphene, which forms a triple-layer matrix that outperforms traditional ceramic products. It is easier to apply, more cost-effective, and offers a unique warm look with a super smooth finish.

For more information on our products and history, check out the MAXL Method Complete System.