Why are ceramic, graphene, and SiO2 gimmicks?Updated 2 months ago

Graphene is a gimmick. There’s no such thing as a liquid "graphene" coating that’s "stronger than steel" in car care.

"SiO2" is another buzzword in the car care industry that doesn’t mean much. Almost everything contains SiO2. You probably have more SiO2 in your body than most of these coatings. It would be like a baker claiming their secret is flour, all bakers use flour, so that doesn't tell you anything. 

The term "ceramic" is overused. You see it on everything from 3-year professional coatings to car soaps/shampoos. In car care, the word "ceramic" is just marketing. True ceramics are hard, brittle, heat-resistant materials made by firing inorganic, nonmetallic substances at high temperatures (1,000°C to 1,600°C). Unless someone can heat their car to those temperatures, they don’t have a real ceramic coating.

What people call "ceramic" coatings are often polysilazanes, which are more like glass. The final product of polysilazane transformation is a network of silicon-oxygen bonds (Si-O-Si), similar to the structure of silica (SiO₂). This network resembles the structure of glass, which is also primarily composed of silica. These coatings need maintenance or they’ll degrade and scratch, despite claims. If you don’t maintain them, you void the warranty and end up with a tough repair job.

MAXEasy is perfect as a maintenance or booster coating over those 3+ year "ceramic" coatings. MAXEasy offers better hydrophobicity and shine, making those long-term "ceramic" coatings last longer and perform better. Since MAXEasy bonds so well to glass, it is the perfect maintenance product to use with long-term 3+ year "ceramic" coatings since they are more of a glass-like structure.

MAXEasy has Triphene which was developed from the science of biomimicry. Triphene is a new technology that is inexpensive and self-assembles into a triple layer on a surface upon contact. Two layers crosslink and bond to the surface, and the outer third layer is a wax-like tail structure which is where it's extreme hydrophobicity and intense shine come from. It attaches and bonds to the surface everywhere it spreads and then self-assembles into its structure... that's why you focus on rinsing MAXEasy around, rather than off. MAXEasy can be applied wet (spray and rinse) or dry (spray and wipe). You can also wipe it around on a wet surface then rinse to conserve product. It's super easy and quick to use. Most people love to use MAXEasy right after they wash their car. While the car is still wet they simply spray MAXEasy all over the car, then rinse it off, then dry the car. It coats everything super quick and easy. 

MAXEasy outperforms all spray-and-wipe "ceramic" products and works great on glass, where other coatings fail. 

For detailers, MAXEasy is a dream for maintenance clients. It’s fast, easy, and delivers professional high-performance results on all surfaces. 

Check out the MAXL Method Complete System that has all the new tech in it, except for the MAXL Interior Detailer with NeverDust: MAXL Method Complete System